Brand-new 3D printing shop in central Santo Domingo with zero brand recognition and a niche product most locals had never bought before.

The goal: drive inbound quote requests through WhatsApp and the website without burning runway. Modest budget. Conversions, not impressions.

Category education on top of a local-only product.

3D printing wasn't a known retail category in the Dominican market. The carousel had to teach what 3D printing can decorate and sell the specific pieces — gardens, colmados, karts, off-road buggies — that fit Dominican homes and gift culture.

Built the carousel around concrete use-cases instead of the printer itself. Each slide was a finished product with a name, a website, and a one-line emotional reason to buy.

• Single Sales objective campaign with WhatsApp + website conversion events as primary optimization.
• Geo-locked to Santo Domingo + 15km radius — kept relevance score high and CPM low.
• Carousel format chosen over single image so each scroll showed a different use-case personality.
• Slides ordered: educational hook → product variety → hard CTA.

Campaign paused after 15 days. Not because it failed — because it worked too well.

Inbound quote volume exceeded the shop's printing capacity within two weeks. The WonderFab team made the right call: stop spending, fulfill the backlog, scale operations, then re-open the ad account.

Launch paid acquisition for a brand-new DGII-certified electronic invoicing SaaS in the Dominican market — starting from zero customers.

The product solves a regulatory pain (Ley 32-23 compliance: e-CF, 606/607/608 reporting, INDOTEL digital signature). Subscription pricing starts at $19/month. Monthly ad budget capped at $1,800.

Holding cost per result down as volume scaled — the classic SaaS paid-acquisition trap.

With a $19/month entry tier, anything above ~$3 cost per free trial kills unit economics after factoring in trial-to-paid conversion. Highest Volume bidding ballooned CPL as we increased budget. Needed a bid that protected the CPL ceiling without choking delivery.

Solution: Cost Cap bid strategy with a target set just under the true CPL ceiling. Cost Cap lets Meta optimize while enforcing an average cost target — exactly what subscription products need at scale.

• Two audience splits: SMB owners worried about DGII fines, and accountants/auditors who resell the software to their clients.
• Creative angle for accountants: "Tu cliente paga el software. Tú te quedas con las horas." — flipped the cost objection into revenue.
• Compliance-checklist creative tapped urgency: "If you answer no to one of these, you're not complying with Ley 32-23."
• Bid strategy: Cost Cap, set ~15% below the CPL break-even ceiling. Re-evaluated weekly.
• Landing → free trial flow, no credit card required at signup.

2,256 free trials from $1,129 spent. CPL held at $0.50 — well under budget ceiling.

A meaningful percentage of those free trials converted to paying subscriptions, giving Neural a positive return on ad spend within the first billing cycle. The account went from zero customers to a self-sustaining acquisition channel in under 60 days.

Take a US-based DTC brand selling skincare and wellness supplements from a stalled ad account to consistent, profitable scale.

The brand had product-market fit but no consistent acquisition. The ask: prove paid social could scale spend without collapsing return — in a category where most accounts hit a ceiling between 1.2× and 1.8× ROAS.

Defending ROAS while pushing spend up — the e-commerce scaling paradox.

Every paid social operator knows the curve: ROAS stays clean at $20/day, collapses at $200/day. Scaling spend 55% while holding 1.5× ROAS in US wellness — a category dominated by Hims, Ro, and AG1 — meant fighting for every conversion against deep-pocketed incumbents.

Approach: separated the account into a stable "core" of profitable adsets I left alone, and a "scaling" surface where I tested aggressively. Most of the kill-rate happened in the test surface; the core kept the floor intact.

• Restructured account into Core (stable, never touched) + Test (where I scale and kill). Stopped touching what was working.
• Built creatives around the "Oats Overnight" UGC-meets-infographic format: bold benefit headline, claim icons, social proof numbers, lifestyle product shot.
• Conversion campaigns optimized for purchase (Thank You Page conversion event as primary signal — visible in screenshot).
• Tightened audiences to high-intent interest stacks + 1% LAL of purchasers, then broadened only after test surface stabilized.
• Frequency monitored weekly — kept under 1.5 across visible window to fight creative fatigue.

Account still in-flight ("En curso" in screenshot) — 124+ tracked purchases in visible window, ROAS holding 1.5× as spend climbed.

Average cost per result across visible adsets sat between €8.98 and €35, with the top performer delivering 31 conversions at €28 CPA on €88/day. Reach hit 70k+ on the top performer with frequency held at 1.32.