Paid social with screenshots to prove it.

Brand-new 3D printing shop in central Santo Domingo. Zero brand recognition, niche product category most locals had never bought before.

Goal: drive inbound quote requests through WhatsApp without burning runway. Modest daily budget. Conversions, not impressions.

Category education on top of a local-only product.

3D printing wasn't a known retail category in the Dominican market. The carousel had to teach what 3D printing can decorate and sell the specific pieces — gardens, colmados, karts, off-road buggies — that fit Dominican homes and gift culture.

• Single Leads objective campaign with WhatsApp Messaging conversion event.
• Geo-locked to Santo Domingo + 15km — high relevance, low CPM.
• Carousel format so each scroll showed a different use-case personality.
• Slides ordered: educational hook → product variety → hard CTA.

Campaign paused after 15 days — because it worked too well.

145 inbound WhatsApp quote requests exceeded the shop's printing capacity within two weeks. WonderFab made the right call: stop spending, fulfill the backlog, scale ops, then re-open.

Launch paid acquisition for a brand-new DGII-certified electronic invoicing SaaS — starting from zero customers.

The product solves a regulatory pain (Ley 32-23: e-CF, 606/607/608 reporting, INDOTEL digital signature). Subscription pricing starts at $19/month. Budget capped at $1,800/mo.

Holding CPL down as volume scaled — the classic SaaS paid-acquisition trap.

At $19/mo entry pricing, anything above ~$3 per free trial kills unit economics. Highest Volume bidding ballooned CPL as budget grew. Needed a bid strategy that protected the ceiling without choking delivery.

Solution: Cost Cap bidding with a target ~15% below the CPL break-even ceiling. Cost Cap lets Meta optimize while enforcing the average cost target — exactly what subscription products need at scale.

• Dual-funnel: Sales campaign → website free trial. Leads campaign → WhatsApp for high-intent buyers who want to talk first.
• Two audience splits: SMB owners worried about DGII fines, plus accountants who resell the software to clients.
• Compliance-checklist creative tapped urgency: "If you say no to one, you're not complying with Ley 32-23."
• Accountant angle flipped the cost objection: "Your client pays, you keep the hours."

2,256 free trials at $0.24 + 322 WhatsApp leads at $1.76, from $1,119 total spend.

A meaningful percentage of free trials converted to paying subscriptions, giving Neural positive ROAS within the first billing cycle. The account went from zero customers to a self-sustaining channel in under 60 days, with the option to scale up the moment they're ready.

Take a US-based DTC brand from a stalled ad account to consistent, profitable scale in a saturated wellness category.

Product-market fit was there but acquisition wasn't consistent. The ask: prove paid social could scale spend without collapsing return — in a category dominated by Hims, Ro, and AG1.

Defending ROAS while pushing spend up — the e-commerce scaling paradox.

Every operator knows the curve: ROAS stays clean at $20/day, collapses at $200/day. Scaling spend 55% while holding 1.5× ROAS in US wellness — fighting unlimited-budget incumbents for every conversion — was the actual hard part.

• Restructured account into Core + Test: stable profitable adsets I never touched, plus a scaling surface where I tested aggressively.
• Built creatives in the "Oats Overnight" UGC-infographic format: bold benefit + claim icons + social proof + lifestyle shot.
• Conversion campaigns optimized for purchase (Thank You Page conversion event, visible in screenshot).
• Tightened audiences to high-intent stacks + 1% LAL purchasers, broadened only after test surface stabilized.
• Frequency monitored weekly — held under 1.5 to fight creative fatigue.

Account still in-flight ("En curso") — 124+ tracked purchases, ROAS holding 1.5× as spend climbed.

Top performer delivered 31 conversions at €28 CPA on €88/day budget. Reach hit 70k+ with frequency held at 1.32 — sustainable scaling without fatigue.